Outdoor and active tourism: the irresistible call of nature
Experiential tourism

Outdoor and active tourism: the irresistible call of nature

From 02/09/25

To 02/11/25

There is a growing interest in outdoor activities that is also reflected in the choice of holidays. From seniors to Gen Y and Z, travellers are seeking experiences of connection with nature and holistic well-being.

 

The availability and quality of the offer - dedicated infrastructure and accommodation, local experiences, food and wine - is a decisive component in the inspiration.

 

Vision and strategy with stakeholders.